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You are here: Home / Archives for 2014

Archives for 2014

Create a Shopify Theme Dev Environment

I’ve recently been working with setting up Shopify online stores. There are a few popular ecommerce services out there that are very powerful, inexpensive and really good but I just love the architecture and coding practices that Shopify use. For themes, Shopify use Liquid (resulting in files having the .liquid file extension) which is a Ruby programming language […]

Filed Under: Shopify

Add focus to a Mailchimp subscribe form field

I’ve written various posts in the past regarding how to have a form field in focus automatically when a website page loads. What we mean by in focus is that the cursor will be active in a predefined field when a webpage is loaded. This means that all the viewer need do is start typing […]

Filed Under: Marketing

Add focus to a Gravity Forms field

Adding focus to a form field means that when the page with the form loads, the field with focus will have the cursor flashing in the field ready for text input. Various research has shown that this increases conversion rates. HTML5 includes the autofocus attribute that makes it simple to add focus to a field […]

Filed Under: WordPress

Survey: Email marketing significantly beats Facebook

Social Media is all the rage. Businesses of all sizes seems to spend inordinate amounts of time on their social media. Latest research suggests that email marketing still is far more effective at both converting readers and gaining followers (or subscribers). … adults who want to stay in touch with your brand are almost twice […]

Filed Under: Marketing

WooCommerce – exclude categories from showing

A customer uses WooCommerce to power their online shop. They required a certain category to be available through the WordPress dashboard but the category wasn’t to display on the shop pages or any widgets. Here is the PHP required to achieve the outcomes. Just add the following to your functions.php. Don’t show WooCommerce category on […]

Filed Under: WordPress

Microsoft Word to WordPress Style Guide

A few years back I posted a Microsoft Word style-guide for content that is to be copied and pasted into WordPress websites. Copying and pasting from Word to a WordPress page or post is still very common therefore I thought I should update the guide. Why do I need to style content correctly in Microsoft […]

Filed Under: WordPress

How to find your Mailchimp API key

A Mailchimp API key is usually needed if you use an external application or service to integrate with Mailchimp. For example you may have a Mailchimp sign-up form on your WordPress website that automatically adds new subscribers to your Mailchimp list. There are various ways to locate your Mailchimp API key but below is by […]

Filed Under: Marketing

WordPress – How to add Social Media icons into a menu

There are many ways of showing social media (Twitter, Facebook, Linkedin etc.) icons on your WordPress menu. Almost all include having to install a plugin or the theme to provide the icon links. What many people want however is to include icons in a WordPress menu itself which most plugins and themes don’t easily support. […]

Filed Under: WordPress

How to set a default value for Mailchimp fields

Mailchimp allows a very useful feature called Merge Tags. Merge Tags are a means of inserting data from our subscribers list into a Campaign (a Campaign is the email newsletter that is sent to your subscribers). This is extremely useful for personalising Campaigns such as inserting the recipients first name into the email. But what […]

Filed Under: Marketing

Why you must use tables … for email newsletters

Some clarity is needed. HTML Tables should only ever be used for tabular data and not for pure presentational purposes (that’s what CSS is for). Well, that’s according to HTML5 and best practice standards for website design. When creating an email marketing campaign however just forget about best practice as tables rule the world for email! […]

Filed Under: Marketing

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