Product Positioning is about consistency in consumer perception. It is a marketing concept popularised by Ries and Trout in their 1980s book ‘Positioning: The Battle for your Mind’. Very simply, Positioning is about creating an identity in the mind of the consumer; Consumers have vast choice of products and the overall perception of the product […]
Archives for May 2010
The WordPress 3 install is quicker than ever; two minutes is all that is needed to install this fantastic software.
One of Malcolm Gladwell’s articles on healthcare has been misreported in Forbes. Gladwell is striking back …
Recently one of my Websites was hacked (not this Website!). The hackers had managed to populate the WordPress site posts (Blogs) with iframes that redirected visitors to a suspicious Website. It appears that a SQL script was run on every post to replace the contents of the posts with the redirecting iframe (WordPress and all […]
In his talk ‘A Panorama of Venture Capital and Beyond’ (at Stanford University on 13 May 2010), Marc Andreessen of Netscape and Ning fame provided one of the best quotes about Vision that I have come across (thanks Matt Mullenweg for the quote): The difference between a vision and a hallucination is that other people […]
In January the ten free software products that I deemed best were documented. The list included; Notepad++, WordPress Content Management System, FileZilla FTP, Mozilla Firefox, Google Picasa, XAMPP, Windows Live Mail, Microsoft Security Essentials, FeedReader RSS Reader and Moodle Learning Management System. There are however other equally brilliant software that is free to install and […]