Product Positioning is about consistency in consumer perception. It is a marketing concept popularised by Ries and Trout in their 1980s book ‘Positioning: The Battle for your Mind’. Very simply, Positioning is about creating an identity in the mind of the consumer; Consumers have vast choice of … [Read more...] about Product Positioning Explained
WordPress is well known for its ‘Famous 5-Minute Install’; getting up and running with WordPress generally takes five minutes. All that is needed is a hosting account (or a local install with the likes of Xampp), a MySQL database and the WordPress install files. Well, the great news is that with … [Read more...] about WordPress 3 – The Famous 2-Minute Install
Recently one of my Websites was hacked (not this Website!). The hackers had managed to populate the WordPress site posts (Blogs) with iframes that redirected visitors to a suspicious Website. It appears that a SQL script was run on every post to replace the contents of the posts with the redirecting … [Read more...] about Has your WordPress Site been hacked?
Microsoft Word Page Breaks have caused much anxiety in this world. Many of us have experienced the anguish of an unwanted break separating text. Attempting to identify the reason for the break and removing the cause can be a very frustrating experience. Without further ado, here is how to get rid of … [Read more...] about Remove a Page Break in Word 2007
Many car brands are associated with specific colours; examples include Ferrari with red, Jaguar with green (although Jaguar cars have recently abandoned green on their Website) and Ford with blue. An important part of branding is consistency of colour and in Web design the necessity of effective use … [Read more...] about Colours of Sports Car Companies